2014.05.30 (fri)

Camicissima Event in Milano

Camicissima, the Italian fashion company that offers shirts for men and women,
is celebrating 10 years of business.
During Salone del Mobile 2014, they installed giant sewing machines in 7 locations in Milano.
The patterns painted on the sewing machines are taken from the actual fabric designs
of their shirts.

In Milano one can see other installations reflecting the importance of the fashion industry
for this city.
For instance, in front of Cadorna station, there is an installation by Claes Oldenburg,
a giant needle with thread.

Here are some photos of the Camicissima event.

YouTube

Kyoko
Milano, May 27, 2014

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© 2000 Claes Oldenburg and Coosje van Bruggen. Photo by Attilio Maranzano.
Photo of Claes Oldenburg’s “needle & thread & knot” installation in Milano