2014.05.30 (fri)

Salone del Mobile 2014: April 8~13

SHIMA-SHIMA participated in Fuorisalone this year, along with Opera in Fiore and IoU Design.
Opera in Fiore is an Italian cooperative that organises sewing workshops
for inmates at Opera prison in Milano.
Their brand-name is Borseggi.
IoU Design is a fundraising foundation that produces wooden garden furniture.
IoU designed the furniture, and Opera in Fiore sewed the cushion covers
using SHIMA-SHIMA fabric.

This February, this unique collaboration between the 3 countries
was introduced for the first time at the Stockholm Furniture Fair.
At Salone del Mobile 2014, we exhibited our collection
at the Acceleratore d’Impresa Ristretta showroom,a beautiful space
that is owned by the city of Milano,dedicated to works produced in prisons in this city.
Our project was also featured at the Swedish Design Goes Milan exhibition at La Posteria,
in the Brera area.

Opera in Fiore / Borseggi

http://www.borseggi.it

http://www.facebook.com/media/set/?set=a.655683021166060&type=3&l=3d7e4d0cd5

IoU Design

http://ioudesign.se/succe-pa-stockholm-furniture-fair-2014/

http://swedishdesigngoes.com/exhibitors/iou/

Fuorisalone Location: AIR showroom in Milano
Via dei Mille 1, 20129 Milano – tel 02.27.20.66.16

http://www.acceleratoreimpresaristretta.it

Here are some photos from the AIR showroom.

Many thanks to:
Opera in Fiore / Borseggi: Elisabetta Ponzone and Federica Della Casa
IoU Design: Peter Söderlund and Robert Lindqvist

Kyoko
Milano, May 23, 2014

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A.I.R. showroom

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A.I.R. showroom

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Opening party at A.I.R.

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Opening party: Federica in centre

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Opening party: Elisabetta to the right

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Opening reception at Swedish Design Goes Milan exhibition