Event at “VIALEdeiMILLE”, Milano : November 15, 2017
On November 15th, there was a festive event at “VIALE dei MILLE”, an association which SHIMA-SHIMA had worked with in the past. This group helps inmates in Milano-area prisons to work whilst in prison, and receive training for a better future when they return to society. Everything sold in this showroom is made in local prisons.
SHIMA-SHIMA had donated fabrics to the Borseggi hand-bag brand, to be used in a project organised by Betty Ponzone and Federica Della Casa. By the way, the red divan is made of SHIMA-SHIMA fabric, from a project with IOU, a Swedish organization.
In the photos, you can see not only the Borseggi brand, but other brands and products that were produced for the holiday season. There is also a bakery, located within the showroom, which provides freshly-baked bread from Monday to Saturday. There are chocolates, wines and panettone, as well as other gift items.
The event was a huge success, with many visitors. It was very heartening to see that the city of Milano provides such strong support at “VIALE dei MILLE”.
Showroom:
Corsorzio VIAdeiMILLE MILANO
Viale dei Mille 1, 20129 Milano
tel: 02-36576080
Kyoko
Milano, November 17, 2017
Center: Borseggi project leader Betty Ponzone
SHIMA-SHIMA divan, project of IOU Sweden
SHIMA-SHIMA pochette
© KOKURA SHIMA SHIMA by KOKURA SHIMA SHIMA Co. Ltd.
SHIMA-SHIMA is the brand name for textiles woven in the Kokura–ori tradition. The collection is designed by textile artist Noriko Tsuiki, who specializes in fabric dyeing and weaving. SHIMA-SHIMA is woven on a wide-format machine loom, using a technique that is traditional to hand-weaving. The fabric is thick and strong, with a smooth texture, and is characterized by beautiful vertical stripes. SHIMA-SHIMA recreates traditional Kokura-ori fabrics, with new designs and colors that are suitable for current trends in design.